We study the fragrances of the main brands of home care products. Knowing and understanding them is a key part of telling us the odor mind-set of the local consumer and is a starting point for introducing our novel solutions related in some way to the traditional. We design innovative fragrances, which communicate that certain household tasks have been performed. At the same time, they are recognized as typical, familiar and appropriate for their intended use.

Most of us aspire for our home to offer a pleasant and clean environment, providing comfort and peace in the face of an increasingly threatening outside world.