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Home cleanness

Cleanliness, Freshness, Joy, Security

We study and understand the fragrances major brands produce for home care. This is a key factor that indicates the local odorous/scented/fragrance consumer mindset. Comprehending traditional tendencies is a starting point for our new solutions.

 

We design innovating fragrances that communicate certain tasks performed by households. At the same time, they are recognized as typical, familiar and suitable for the role they will play.

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Healthy Spaces

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APplications

Bathroom Cleaners

Floor Waxes

Multiuse Cleaners

Kitchen Cleaners

Furniture Care

Toilet Paper

Aerosols and Insecticides

Home Peace & Security

LAunderette

Softness, Neatness, Quality, Style

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All perfumes constitute a primary communication system by carrying a specific message that should catalyze a reaction.

The connotations given in our fragrances state the specific qualities of a product, the consumer context defines the nature of the aroma.

A certain floral scent can convey a subtle feeling, ideal for fabric softeners, while others may suggest intense cleaning action (typical of detergents). Our fragrance division aims to develop products that fulfill expectations and meet consumers' mindsets.

We Transmit Sensations

APplications

Detergents

Softeners

Laundry Soaps

Ironing Facilitators

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Air fresheners

Harmony, Peace, Freedom, Order, Hygiene

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The commercial success of an environmental product depends essentially on its aroma. Consumers will assess precisely the perfume and its evocation.

Another task in the fragrance division is to understand particular habits and interpret the olfatory language that prevails in each diverse market.

In this segment, the perfume must meet certain technical characteristics: diffusion, substantivity and persistence.

Perfume Aesthetics

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APplications

Environmental Deodorants

Perfumes

Fresheners

Incenses and Candles

Car Care

Aromatherapy

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