Cleanliness, Freshness, Joy, Security
We study and understand the fragrances major brands produce for home care. This is a key factor that indicates the local odorous/scented/fragrance consumer mindset. Comprehending traditional tendencies is a starting point for our new solutions.
We design innovating fragrances that communicate certain tasks performed by households. At the same time, they are recognized as typical, familiar and suitable for the role they will play.
Aerosols and Insecticides
Home Peace & Security
Softness, Neatness, Quality, Style
All perfumes constitute a primary communication system by carrying a specific message that should catalyze a reaction.
The connotations given in our fragrances state the specific qualities of a product, the consumer context defines the nature of the aroma.
A certain floral scent can convey a subtle feeling, ideal for fabric softeners, while others may suggest intense cleaning action (typical of detergents). Our fragrance division aims to develop products that fulfill expectations and meet consumers' mindsets.
We Transmit Sensations
Harmony, Peace, Freedom, Order, Hygiene
The commercial success of an environmental product depends essentially on its aroma. Consumers will assess precisely the perfume and its evocation.
Another task in the fragrance division is to understand particular habits and interpret the olfatory language that prevails in each diverse market.
In this segment, the perfume must meet certain technical characteristics: diffusion, substantivity and persistence.
Incenses and Candles
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